i have always been a fan of sas (scandinavian airlines). i like their visuals and i like their service. however, i’m not a big fan of their current paper boarding passes. i know, and hope, that the future is digital boarding passes, and sas have done a great job with their app with passbook integration. but still, the paper boarding pass is not dead. yet. so i thought i should see if i could make some improvements..
first of all, all dynamic text is printed in black because of the thermal printers that most (all?) airlines use. all the blue graphics is pre-printed. i have also tried to enhance the most important details, and added a human element to draw parallels to the service aspect, which i feel is one of sas’ competitive advantages.
hope you like it. and a little disclaimer to finish this off: this is not made on assignment from sas, but just as personal work.