flip the switch

at one of my agency jobs, i worked closely with stormberg, a norwegian (and now international) outdoor clothing company.

they have a strong environmental and social responsibility, and are big supporters of earth hour. they wanted to tell more people to turn off their lights on this day, so me and my copywriter (the awesome morten sangvik) made a twist on one of their standard digital formats. we teamed up with dagbladet.no (norways 2nd largest online news site) and they let us, for the first time ever, “switch of the lights” on their website when users flipped the switch in the ad.